Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment by Jason Schreier
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From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry, a riveting examination of Blizzard Entertainment's rise and shocking downfall. For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning. Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.
How To Get A Signed Copy Of Play Nice: The Rise, Fall How To Get A Signed Copy Of Play Nice: The Rise, Fall, and Future of Blizzard Entertainment. Jason Schreier. Aug 07, 2024. 28. Share this post Play Nice: The Rise, Fall, and Future Of Blizzard New York Times bestselling author and the gaming industry's preeminent investigative journalist Jason Schreier examines three decades of ups and downs at Play Nice: The Rise, Fall, and Future Of Blizzard Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment (Hardcover) ; Description. From a New York Times bestselling author and investigative journalist Play Nice Rise Fall Future of Blizzard Entertainment HC By: Jason Schreier , Ben Towie Publisher: Grand Central Publishing On Sale Date: October 09, 2024 Availability: Pre-Order Play Nice: The Rise, Fall, and Future Of Blizzard Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment. The Rise, Fall, and Future Of Blizzard Entertainment (Hardcover) Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment (Hardcover) ; Coming Soon - Available for Pre-Order Now ; From a New York Times ; bestselling Jason Schreier announces new book "PLAY NICE Jason Schreier examines three decades of ups and downs at Blizzard Entertainment leading up to a hostile corporate takeover and a sexual misconduct scandal.